If you have ever wandered into the sprawling, chaotic paradise of Bunguhaku (文具の博覧会 / The Stationery Expo), you already know the emotional whiplash. You walk in thinking you’ll casually browse some sticky notes, and three hours later you’re emerging from a department store pop-up clutching a basket full of artisanal rubber stamps, die-cut letter sheets, and limited-edition regional washi tape you didn’t know you needed to survive.
Now, for the first time ever, the massive touring event is packaging that exact sensory overload into print. Fusosha is officially releasing "文具の博覧会 まるごとガイドBOOK" (The Stationery Expo Complete Guide Book) which releases today on October 1, 2026.
Packed with 909 Japanese stationery items that are too "Fun," "Awesome," and "Cute"
Instead of treating the expo like a fleeting weekend market, this first-ever official guidebook acts as a permanent, paper-bound theme park map for stationery obsessives. Curated across its pages is an absurdly thorough collection of 909 "too cute" stationery items hand-picked from 86 creators and indie brands packed within 96 pages.
True to the expo’s cult following, the book doesn’t just catalog products, it leans into the deep lore of the event. It also deep dives into the expo’s beloved mascot, Bunkuro (ぶんぐろー), an adventurous origami cat who calls the fictional realm of Origami Realm home and visits pop-ups across Japan from Hokkaido to Yokohama. Yeah, the mascot has lore.
There’s also an enthusiastic field report from comedian and dedicated stationery zealot Emiko Kawamura (Tanpopo), walking readers through the emotional highs of event-exclusive shopping, how to strategize your layout mapping, and why grabbing a shopping basket the second you walk through the doors is survival rule number one.
The book isn't just a collection of items. There are "How to" sections, history of brands and local goos from all regions of Japan (not just Tokyo)
From regional stationery finds unique to specific prefectures to stamp brands, paper goods, and workshop guides, it’s basically an insider’s manual to the most dangerous hobby on the internet.
The guidebook officially hits shelves in Japan and online retailers on October 1, 2026, published by Fusosha.
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